Why stories are fractal

It’s easy to dismiss stories as trivial – a story of kiddie story-time exercise. But the reality is that people live and die by stories, all over the world, every day. Syria, New Orleans and Brussels come to mind. So do stories that inspired tremendous altruism, such as the Dunkirk evacuation. Consider 9/11 for a […]

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The Story Selling Sweet Spot

The real currency of marketing is trust. If you want to sell high value products and services, you need sufficient trust in the emotional bank account you hold with your prospect. Unlike other currencies, you can’t buy it or trade trust. You have to earn it, by being valuable, different, or preferably both. The big question is […]

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