When what is said is not what is meant

Confucius

Sometimes language can be a blunt tool to express how you feel. The other day I heard someone use the phrase: “Uhhh, I’ve got a migraine today. I think I need an aspirin…” Idle migraine chat tends to grab my attention. Linzi suffers with migraines from time to time. And not the ‘I need an […]

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The Marketing Litmus Test: Part 5

Marketing Litmus Test

In the final Marketing Litmus Test, we turn an eye to the future… 5. If a marketing strategy experiment works, are you in a position to roll it out at scale? Most of the marketing work you do ‘in-house’ will fall under the category of ‘experiments’. There’s an important distinction here between ‘experiments’ and ‘campaigns’. […]

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The Marketing Litmus Test: Part 4

Marketing Litmus Test

In Litmus Test No.4 we finally turn the spotlight on you… 4. Does the marketing strategy you are contemplating fit within your core skills and interests? You see, there’s a weird thing happening at the moment in marketing. On one hand it’s easier to do more of your own marketing ‘in-house’ than ever before. You […]

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The Marketing Litmus Test: Part 3

Marketing Litmus Test

Litmus Test No.3 is a short test that is almost never asked with sufficient rigour… 3. In pursuing a particular marketing strategy, is the Return On Investment (ROI) measurable? As a long-time practitioner of Google AdWords, this test gets under my bonnet more than any other. Measuring ‘return on investment’ is not the same as […]

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