Story Selling Insider: Practical Tips to Transform Your Marketing With Stories and Emotion
Leverage your story to build trust and close sales...
From: Rob Drummond
It's funny - the more unique your business is, the harder it can be to communicate your value to potential customers.
I know this from bitter first-hand experience.
People constantly ask what you 'do'. You squirm a little at the question, because what you 'do' isn't like what anyone else does. What you 'do' is you deliver an outstanding result, or a transformation.
You practice and hone your elevator pitch, but it's still difficult to communicate the transformation in a few words.
What if you had longer to communicate your value? What if you could comfortably 'nurture' a prospect for 2 years, rather than 20 seconds?
In Story Selling Insider, I share the results of my latest experiments, and show you what's working right now in Story Selling.
Unlike other marketing newsletters, the Story Selling Insider is tool and media agnostic. I have no agenda to 'sell you' Infusionsoft, or to 'sell you' Facebook ads. I'll never say you need to be doing certain things.
What I will do is show you - in practical terms - how to leverage your true story in your marketing.
Story Selling Insider is delivered by post, with free worldwide delivery.
Your membership includes:
- A printed copy of the Story Selling Insider, delivered straight to your door with free worldwide shipping
- PDF copies of the first 17 editions of the letter (December 2015 - May 2017)
- Subscriber-only bonus video walkthroughs
- First notice and special member's only deals on live training courses
I often find that printed newsletters lack something (a lot of things – mostly substance). They are often crammed with so many topics in an attempt to make them look worth their salt, that they don’t actually have any information in them. They just seem to have enough to make you want to know more, but still make you go and research the information yourself if you actually want to know anything about the topic. Which completely defeats the point of paying for a newsletter.
This is where Rob surprised me.
The Marketing Clarity Newsletter is actually digestible. Rob isn’t trying to cram too much into it. Instead he spends time to introduce you to a topic – a single topic. I can sit down, have a cup of tea, and read a decent introduction into something I can apply in my business. No fluff. No pretentiousness. Just a good, solid, easy to consume topic that changes the way I think about things.
We live in a cluttered digital world – the Marketing Clarity Newsletter makes space for exactly what it says it will: some marketing clarity.
Kenda Macdonald, Automation Ninjas
I wish I could write as well as Rob. He writes in such a way as I feel I really know him and what makes him tick. He's not afraid of sharing his mistakes and his thought processes and the thinking behind his most important business and working decisions. Rob models all that so well.
It is however, the way in which he distils all the noise out there in the marketing world, down into what is right for ME. It is so easy to get seduced by the many marketing gurus who promise the easy route to success. Rob helps me to see what success means for ME, helps me to find out what's right for ME, and shows me what that entails with no BS or hype. I am immensely grateful for that because it's like having your own personal coach.
I genuinely look forward to receiving Rob's monthly newsletter so much that I wish he did it more frequently!
The paper and ink approach encourages me to really stop and think.
I'm of an age where reading from paper is enjoyable. I prefer it.
I've reread your Edition 1.3. Got me thinking!
Jim Wade, www.emailcopy.co.uk