Story Selling Insider: Build out your marketing nurture systems with me, month by month…
From: Rob Drummond
It's funny - the more unique your business is, the harder it can be to communicate your value to potential customers.
I know this from bitter first-hand experience.
People constantly ask what you 'do'. You squirm a little at the question, because what you 'do' isn't like what anyone else does. What you 'do' is you deliver an outstanding result, or a transformation.
You practice and hone your elevator pitch, but it's still difficult to communicate the transformation in a few words.
What if you had longer to communicate your value? What if you could comfortably 'nurture' a prospect for 2 years, rather than 20 seconds?
In Story Selling Insider, I share the results of my latest experiments, and show you what's working right now in Story Selling. I also show you in practical terms how to tell stories that build your list and close sales.
Unlike other marketing newsletters, the Story Selling Insider is tool and media agnostic. I have no agenda to 'sell you' Infusionsoft, or to 'sell you' Facebook ads. I'll never say you need to be doing certain things.
What I will do is show you - in practical terms - how to leverage your true story in your marketing.
Story Selling Insider is delivered by post, with free worldwide delivery.
PLUS Monthly Video Walkthroughs
Each month you also get a set of practical bonus videos, as I explain how to do or implement some aspect of story selling. The current theme (April 2018) is ‘building Maze 2.0’. When you join before 1st May you'll get five 'look over my shoulder' videos as I build a virtual autoresponder on Facebook and Google.
At the end of each month the videos are locked to existing Story Selling Insider members. So the earlier you join, the more you get.
Each month we’ll then have a new theme. In May I’ll be revamping my email template pack (normally £97), which you’ll get access to as a subscriber.
PLUS Accountability Calls
Each month I make an hour of accountability time available to check over what you’ve done, and troubleshoot any problems. The next accountability call is on Tuesday 29th May, 4PM UK time.
This is an open drop in session, but you should consider I normally charge £200 per hour for 1-1 consulting.
What I want more than anything else is for you to put the principles of story selling to work.
If you’re like most of my readers, you probably own a business. And business tends to get in the way. Months easily slip by, and you quickly forget what you were doing.
The monthly videos and accountability call provide a focus for each month, and a deadline by which you need to have taken some action.
Your membership includes:
- A printed copy of the Story Selling Insider, delivered straight to your door with free worldwide shipping
- PDF copies of Story Selling Insider (since December 2015)
- Subscriber-only bonus video walkthroughs. April 2018 is building out your virtual autoresponder. These are locked at the end of the month to existing subscribers
- Monthly accountability call (£200 value)
How Much is Story Selling Insider?
The monthly videos could be worth thousands to your business. I could charge hundreds per month for Story Selling Insider access. But you can currently lock in at the low rate of £36 per month.
The price of Story Selling Insider will only go up. Join now to lock in at the lowest rate. There's no minimum term, I only expect you to remain a subscriber for as long as you get exceptional value. Cancel anytime.
Please note I'm based in the UK, so bill in Pounds Sterling. To convert to another currency click the links above.
I often find that printed newsletters lack something (a lot of things – mostly substance). They are often crammed with so many topics in an attempt to make them look worth their salt, that they don’t actually have any information in them. They just seem to have enough to make you want to know more, but still make you go and research the information yourself if you actually want to know anything about the topic. Which completely defeats the point of paying for a newsletter.
This is where Rob surprised me.
The Marketing Clarity Newsletter is actually digestible. Rob isn’t trying to cram too much into it. Instead he spends time to introduce you to a topic – a single topic. I can sit down, have a cup of tea, and read a decent introduction into something I can apply in my business. No fluff. No pretentiousness. Just a good, solid, easy to consume topic that changes the way I think about things.
We live in a cluttered digital world – the Marketing Clarity Newsletter makes space for exactly what it says it will: some marketing clarity.
Kenda Macdonald, Automation Ninjas
I wish I could write as well as Rob. He writes in such a way as I feel I really know him and what makes him tick. He's not afraid of sharing his mistakes and his thought processes and the thinking behind his most important business and working decisions. Rob models all that so well.
It is however, the way in which he distils all the noise out there in the marketing world, down into what is right for ME. It is so easy to get seduced by the many marketing gurus who promise the easy route to success. Rob helps me to see what success means for ME, helps me to find out what's right for ME, and shows me what that entails with no BS or hype. I am immensely grateful for that because it's like having your own personal coach.
I genuinely look forward to receiving Rob's monthly newsletter so much that I wish he did it more frequently!
The paper and ink approach encourages me to really stop and think.
I'm of an age where reading from paper is enjoyable. I prefer it.
I've reread your Edition 1.3. Got me thinking!
Jim Wade, www.emailcopy.co.uk