Introducing the Marketing Litmus Test
On Tuesday I shared Josh LaJaunie’s litmus test of ‘naturally attainable quantities’, which determines what foods he will and won’t put in his mouth.
Since then I’ve been trying to work out… are there a series of marketing litmus tests?
Can a set of simple questions help determine whether a particular marketing strategy* is right for your situation?
The great conundrum of marketing is that there are more strategies available than ever before, and less time to effectively implement anything.
Implementing a successful, well planned Google AdWords campaign was easier ten years ago than it is today. There were fewer options, and fewer moving parts. You didn’t need to be an AdWords genius to run ads profitably.
Implementing a Facebook ads campaign using all the available ad formats was very doable five years ago. These days, it’s a full-time job to stay on top of it all. Every time I log into Facebook the ads interface makes my brain hurt.
The key marketing problem most small businesses are wrestling with, is this:
The number of marketing strategies available to you is limitless. Your time, energy and money is not.
If you want to have your finger in all the marketing pies, you’re going to need significant help. The more people you have working on your marketing, the harder it becomes to control the stories you tell and the messages you put out.
So, which marketing strategies should you focus on?
We’ll continue on Monday with question 1 of my (somewhat experimental) Marketing Litmus Test.