The cement-pouring approach to lead generation

Measuring your daily or weekly opt-ins as a key performance number can actually be misleading. For example, I see a lot of people promoting automated webinars on Facebook. Usually some five step system to take my meagre consulting business to “the next level”. (Great – just what I want to attend… another fake live webinar […]

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Where the best ideas come from

The most important things to write about show up across multiple disciplines. Usually in a quiet and understated way, which makes them hard to spot. I like to go on reasonably long walks and listen to podcasts. It’s quite rare I’ll listen to a marketing podcast. My go-to ones are: – On Being (Krista Tippett). Loosely about […]

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Entrepreneur vs Artist

Every now and again someone will introduce me as being an ‘entrepreneur’, simply by virtue of having a business. It’s always grated on me a bit. For the past year or so I’ve been involved in a project where I’ve been surrounded by true entrepreneur-types. People who love the process of starting and growing a […]

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